RE-BRANDING
ITU-UUM
Introduction and brief historical background
of ITU-UUM
The International Telecommunication Union; Asia South Pacific
(Centre of Excellence) has its operation started on 2nd of January
2007 to serve as a center for rural ICT development initiatives across all
countries in the Asia Pacific region; having training programs, knowledge
repository, R&D and consultancy services as their core business activities.
The Global ITU centre of
Excellence is a concept of ITU which is an appendage of the United Nations
established with the aims of developing, strengthening the centers globally and
produce experts in areas of advanced policy, regulation, management and
advancement policy as connected and associated with telecommunication networks
and services. This initiative having a global dimension makes it a necessity to
scope the business activities for each of the regions under Global ITU to
thematic nodes with a designated institution each handling one of the
classified themes.
This development gave
Universiti Utara Malaysia the responsibility of handling Rural ICT development,
Pusan University in South Korea is given Technology Awareness as her theme,
Policy and Regulation given to Institute of Communication Technology, Pakistan,
Spectrum Management to be handled by Ministry of Communication, Iran, and
Telecom of Thailand Academy, Thailand to be in charge of Corporate Management.
Vision
To be the premier global Knowledge Center for
Community ICT development.
Mission
To promote human capacity development by providing
quality executive training, knowledge repository, through input to the
dissemination of knowledge in rural ICT development, to act as consultants, and
to support community outreach programs throughout the world.
Need for Re-branding
ITU-UUM is at its point of
necessary re-branding to create another business image and more depth business
activities for the centre of excellence, but still in the realm of training,
R&D, Knowledge repository and consultancy as its core business activities
and area of expertise but re-branding the dimension of its actions.
This becomes important to
undergo this re-branding journey, due to some salient reasons; namely:
1.
The vision of the ITU-UUM is narrowly-scoped: being the premier global Knowledge Center for
Community ICT development. It depicts only a community ICT-based development
which may not be in the interests of some other prospective financiers and
sponsors.
2.
The
Research and Development focus of the centre of excellence does not give birth
to information technology end products like information systems prototypes, software
etc. This also has the tendency of streamlining the prospective customers of
the institute; hence affect the chances of income generation.
In the light of these, it is
important the institute re-state her vision and mission statement, and expanding
the core business activities of the center of excellence to achieve its set
objectives.
Vision
To become an international centre for information
systems innovations and ICT development.
Mission
To design, develop, deploy and support innovative,
quality and sustainable ICT solutions and services that meet the changing
learning, training, research and innovation needs by international standard.
Newly set objectives:
1.
Providing
high quality training programs relevant to the international standards and
community requirements.
2.
Ensuring
the research environment keeps updated with up to date knowledge and advanced
scientific research issues.
3.
Using
qualitative and quantitative information analysis to for set up achievable
targets thus improve and enhance the quality of ITU-UUM operations.
4.
Seeking
for ICT consultancy and identification using contracted research opportunities
as may be put forward by potential clients (government departments,
non-governmental organizations, international organizations, individuals).
5.
Supervising
and coordinating ICT projects for the purpose of ensuring high quality, timely
and profitable services.
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